Site introduction goes here to explain what Press Releases 101 is and what visitors can find -- essentially a base introduction to press release writing (and possibly distribution) leading into the more comprehensive e-book that will be made available.
Para - students in PR courses, freelance writers looking to offer press releases as a service, marketers and small business owners looking to take a DIY approach to their press releases, etc.
Intro
Intro to the premium, more comprehensive, e-book.